I turn brand problems into stories that sell

Better call Samer

Let’s talk

AmeenaConcept, Scriptwriting & Creative Supervision

Abwaab back to school campaign

Motion

Abwaab · Private TutoringConcept & Scriptwriting

Abwaab · Exam SupportConcept & Scriptwriting

Abwaab · Study Made SimpleConcept & Scriptwriting

Scenes

Ameena · Dealer CampaignConcept, Scriptwriting & Creative Supervision

Abwaab · Exam NightmaresConcept, Scriptwriting & Creative Supervision

Abwaab · Study BookletsConcept, Scriptwriting & Creative Supervision

Abwaab · A Place for AmbitionConcept, Scriptwriting & Creative Supervision

Abwaab · Catch UpConcept, Scriptwriting & Creative Supervision

Let’s build your next campaign

Programs & Podcasts

Documentary Series

Oppenheimer

Research & Script Development

04 Episodes

Now playingOrigins of the Atomic BombYouTube

Interview Series

Al-Tajammu Podcast

Guest Research & Interview Development

12 Conversations

Now playingAli Fadel · Behind the ScenesYouTube

Collaborations

Vertical Work

ErtiqaaCreative Supervision

Al MohandesCreative Direction & Team Leadership

Al MohandesCreative Direction & Team Leadership

Stills

Abwaab back to school campaign visual — AbwaabBack to schoolCopywriting & Creative Supervision

AmeenaBrand campaignCopywriting & Creative Supervision

Abwaab student campaign visual — AbwaabStudent campaignCopywriting & Creative Supervision

Abwaab parent campaign visual — AbwaabParent campaignCopywriting & Creative Supervision

Ameena holiday campaign visual — AmeenaHoliday campaignCopywriting & Creative Supervision

Al Mohandes kitchen materials campaign visual — Al MohandesMaterials campaignCopywriting & Creative Supervision

Ertiqaa Amwaj Iraq Toyota motor oil campaign visual — ErtiqaaMotor oil campaignCopywriting & Creative Supervision

Al Mohandes

From random posts
to a sales system

Problem: Occasional posts with no consistent direction
Idea: A unified brand identity & educational Reels

I led the strategy, creative direction and team from planning through delivery

+100%Result · Sales growth

Watch the Reels

Al Muhandes Instagram account before the visual identity transformation

Al Muhandes Instagram account after the visual identity transformation

Ameena

Ameena

Stories that grow a dealer network

Goal: Reach new dealers & agents
Idea: Story-led campaigns
Result: A larger dealer & agent network

My role · Concept, Copywriting & Creative Supervision

Abwaab

Abwaab

From concept to screen

Goal: Connect with students & parents
Idea: Audience-led campaign concepts
Result: Ideas brought to life across campaigns

My role · Concept, Copywriting & Creative Supervision

Let’s build your next campaign

Wikipedia Contributor

Second place
built one edit at a time

02Competition
ranking

100+Wikipedia
edits

Samer Hameed receiving his second-place Wikipedia award — Award ceremony · Baghdad

Second-place certificate from the Iraqi Wikimedians community — Recognition from the Iraqi Wikimedians community

Samer HameedBaghdad, Iraq

I build brands
that move people

Senior Creative Producer at Abwaab since 2024

Available for freelanceStart a project